As we begin lapping COVID-19 shutdowns two years ago, the world has changed in unexpected ways. In order to best see which companies have recovered and which are still suffering, Consumer Edge has been quick to add three-year growth calculations to its CE-Q dashboard suite for both US Transact and UK Transact. In today’s Insight Flash, see how growth rates compare across companies from these different time horizons. Keeping track of these differences in the next few weeks will be crucial to understanding the true pandemic recovery.
This time last year, both the US and UK were still at the beginnings of vaccination, and many businesses were still under capacity restrictions. In the US, this means that entertainment grew the fastest y/y with cruise lines, movie theatres, and amusement parks among the top companies. In the UK, similar companies were in the lead including movie theatres and entertainment venues.
One Year Top Spend Growth
On a two-year basis, February growth would be lapping the growing awareness that the disease had spread outside of Asia. The highest growth companies here include many that benefitted from a shift to staying at home such as the consumer-facing services of Zoom, outdoor-focused AOUT, and DASH. In the UK, home automation company LWRF-LON saw the biggest gains as well as marketplaces and payment services.
Two Year Top Spend Growth
On a three-year basis, Zoom remains the highest spend growth company in our tracked universe in the US, along with fintech providers appealing to millennials like Affirm and Lemonade. In the UK, small businesses and individual sellers appear to have grown the most via platforms like eBay and Etsy.